MICROSOFT TO PROMOTE NEW AND IMPROVED EMAIL SERVICE

Microsoft has decided to promote its online email service called Outlook through a colossal variety of ad campaigns. 

This gigantic marketing campaign is arming itself against its major competitors, Yahoo, Gmail, AOL, and other internet providers. These ads will be aired in the United States and will be primarily on websites, prime time television, billboards, radio stations, and buses. The hefty cost for these advertisements will run between $30 and $90 million making this the biggest advertising campaign in the email industry. One of the Outlook ads which was promoted a few weeks ago focuses on deeming Google as snoops because they glance through users e-mail titles for keywords to market toward their ads. The senior director of Outlook service, Dharmesh Mehta, also added that their aim is to be motivational. "We are trying to push people who have gotten lazy and comfortable with an e-mail service that may not be all that great and help show them what email can really do for them," she stated. 

The perks to switching to this email service include 60 percent fewer ads than its older version, called Hotmail, and a feature which allows users the freedom to send extremely large files with tons of photos in just one e-mail. Another great aspect is that it utilizes a user's contacts' Facebook, Twitter, and LinkedIn profiles to make updates to the contacts stored on the account. Users who already have an existing email service with Microsoft such as MSN will automatically be moved to Outlook by the summer months.